(at minute 27:38)
Marketing has always baffled me. This is the main reason why I rely so much on product & brand - I want new customer awareness and conversion to be as easy as possible, so I have to rely less on traditional marketing after launch.
Because marketing has always been a nagging worry of mine, I’m always trying to . . .
(at minute 22:09)
Even though startups are businesses, I’ve never thought of myself as a “businessman.” Like all college business majors, the Wall Street Journal was interesting to me for a few years after graduation, but I quickly realized that I was drawn to startups due to what happens with them during their earliest moments - when they . . .
(at minute 31:28)
Startups have lots of worries on a daily basis. Big worries that immediately to mind are (a) running out of money, (b) building the correct product and (c) hiring the right people. Another big, macro worry is how to think about competition, particularly how much to worry about getting your product launched before anyone . . .
(at minute 1:04:56)
I was meeting with a very successful local founder this week and he was describing his current strategy - after years of honing it - of finding a group of initial "happy customers" for a new product. Like this founder, over the past year it seems like I'm constantly telling founders...
"Distill . . .
Posted in: tractionvalue propositioncounterintuitive thingshustlescalabilityprocessmvpfocusvideojason calacanisthis week in startupspodcastbusiness model validationproductalleric rieslean startupnetwork effect
(at minute 42:50)
It’s common wisdom that startups are defined by their limited resources. The actual definition of a startup could be “a new business that grows quickly despite limited resources."
While this startup rule-of-thumb is known by most everyone, very few people have been in the trenches enough to truly understand . . .
(at minute 25:04)
Founders who focus on their own passion projects are often told that their ideas are too niche & small. While this is sometimes the case, it’s important to remember...
Lots more people are coming online and spending more money online, so all online markets are growing over time.
Many successful . . .
Posted in: sidenoteunique playbookvalue propositiontractionvisioncounterintuitive thingshustleprocessmvpfocussolving a problemproduct market fitsuper fansycombinatorpodcastbusiness model validationproductallniche products
(at minute 16:10)
History is often re-written over time. A great example of this is startups that are successful. After reaching a certain level - for a bunch of good reasons - the origin story of startups is altered for PR reasons. The re-written story goes something like “the underdog founder had grand plans from the very beginning and has . . .