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Real Founder Lessons

Don’t underestimate distribution

(at minute 26:01)

Founder Lesson
I’ve often said that my startup playbook is a simple, two-step process...

Step #1 - Build a 10x better product.

Step #2 - Layer on a strong brand.

The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few years. Today it’s so . . .

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August 17, 2016

Passion, Persistency & Purpose

(three lessons in one podcast)

Founder Lesson
Every so often I run across a startup podcast that has a bunch of lessons in it, so it’s difficult to choose just one. That happened with this podcast. Every few minutes I was taking down a new lesson, so I figured the best thing to do was to mention them all.

In this podcast, the co-founder of ModCloth made three main points . . .

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August 09, 2016

Be skeptical of customer feedback in the idea stage

(at minute 12:34)

Founder Lesson
Lately I’ve been been working closely with a group of startup founders in the idea stage. In other words, they know the space they want to focus on, but don’t have the complete business model ready to validate.

During this stage, customer feedback is always tricky. I’ll never argue against talking with potential customers - . . .

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August 03, 2016

My 50th blog post

Founder Lesson
Last summer I decided that I would try my hand at blogging. A few things had come together in my startup journey, so with this first post I was in business.

Almost a year (and a few hundred readers) later and I’m still really enjoying it. Each writing session allows me to organize my thoughts about an important startup founder . . .

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July 28, 2016

Just put up a landing page and get some press

(at minute 14:23)

Founder Lesson
I was recently talking with an ex-NFL player about his new startup. His startup helps amateur athletes measure their performance and compare with others. He gave me the full pitch and then said, “a big advantage I have (as the founder) is that I’ve been to the ‘promised land,’ so it gives me some credibility.” Of course he . . .

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July 20, 2016

Creating an early-stage startup brand (when you are bad at brand)

(at minute 6:07)

Founder Lesson
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.

Put as simply as possible, the brand of a . . .

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July 12, 2016

New products need a clear vision

(at minute 21:50)

Founder Lesson
How would you like to be a startup competing with Apple? I love competing with big/slow/dumb companies, but Apple isn’t one that I’d want as a competitor.

The founder in this podcast didn’t feel that way. He founded Pebble…a watch that made crowdfunding history in 2012 when it raised $10 million and broke that record again in . . .

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July 06, 2016

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