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Real Founder Lessons

Creating an early-stage startup brand (when you are bad at brand)

(at minute 6:07)

Founder Lesson
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.

Put as simply as possible, the brand of a . . .

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July 12, 2016

New products need a clear vision

(at minute 21:50)

Founder Lesson
How would you like to be a startup competing with Apple? I love competing with big/slow/dumb companies, but Apple isn’t one that I’d want as a competitor.

The founder in this podcast didn’t feel that way. He founded Pebble…a watch that made crowdfunding history in 2012 when it raised $10 million and broke that record again in . . .

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July 06, 2016

Learn as much as you can before you write a line of code

(at minute 33:42)

Founder Lesson
I graduated college in 1994. Netscape went public a year later, kicking-off the beginning of the consumer internet. Most of the technology innovation over the following decade was about infrastructure - making sure most people had broadband to their homes, developing phones with real computing power & growing wireless . . .

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June 29, 2016

How to know when you don't have product-market fit

(at minute 30:01)

Founder Lesson
Many of us have been in this spot...

1) You feel a problem so deeply that you have to solve it, so you set off on your startup journey.

2) You wireframe a product that will solve your pain for lots of people.

3) You spend 6-12 months getting your product built.

4) You launch the product and the results are meh.

Now what?

A . . .

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June 21, 2016

Any startup culture can win but it has to be authentic

(at minute 23:44)

Founder Lesson
Startup culture. Of all the startup terms that get thrown around and discussed, the concept of “culture” is one that seems to be the least understood.

First off…I’m no expert on this topic. As a matter of fact, I’ve probably not thought about this topic much more than the average founder. But I did start a startup that grew a . . .

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June 07, 2016

Entrepreneurship is activism

(at minute 35:50)

Founder Lesson
I frequently describe myself as a “heart” entrepreneur (versus a “head” entrepreneur). What I mean by this is that two things are most important to me before I ever think about the economics or financial gain of a new startup...

1) The “magic” of the product. I have to be able to imagine what will truly surprise & delight . . .

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May 26, 2016

If your friends won’t use your product, it’s not ready

(at minute 42:30)

Founder Lesson
Determining whether or not there is real demand for your product (otherwise known as product-market fit) is the most important thing for an early-stage idea. As a founder with a new idea, it’s easy to believe that other facets of your startup are just as important (eg attending conferences, raising money, finding early . . .

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May 24, 2016

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