(at minute 26:01)
I’ve often said that my startup playbook is a simple, two-step process...
Step #1 - Build a 10x better product.
Step #2 - Layer on a strong brand.
The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few years. Today it’s so . . .
(three lessons in one podcast)
Every so often I run across a startup podcast that has a bunch of lessons in it, so it’s difficult to choose just one. That happened with this podcast. Every few minutes I was taking down a new lesson, so I figured the best thing to do was to mention them all.
In this podcast, the co-founder of ModCloth made three main points . . .
(at minute 12:34)
Lately I’ve been been working closely with a group of startup founders in the idea stage. In other words, they know the space they want to focus on, but don’t have the complete business model ready to validate.
During this stage, customer feedback is always tricky. I’ll never argue against talking with potential customers - . . .
Almost a year (and a few hundred readers) later and I’m still really enjoying it. Each writing session allows me to organize my thoughts about an important startup founder . . .
Posted in: counterintuitive thingsfirst principlespattern matchingtractionvalue propositionunique playbookhustleprocessfocussolving a problemproduct market fitfounderssuper fansmy favoritesbusiness model validationproductall
(at minute 14:23)
I was recently talking with an ex-NFL player about his new startup. His startup helps amateur athletes measure their performance and compare with others. He gave me the full pitch and then said, “a big advantage I have (as the founder) is that I’ve been to the ‘promised land,’ so it gives me some credibility.” Of course he . . .
Posted in: counterintuitive thingstractionunique playbookhustlegrowthprocessfocusproduct market fitmy favoritespodcastmatt goldmanjoelle steinigermichael saccarocketship.fmbusiness model validationall
(at minute 6:07)
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.
Put as simply as possible, the brand of a . . .
(at minute 21:50)
How would you like to be a startup competing with Apple? I love competing with big/slow/dumb companies, but Apple isn’t one that I’d want as a competitor.
The founder in this podcast didn’t feel that way. He founded Pebble…a watch that made crowdfunding history in 2012 when it raised $10 million and broke that record again in . . .