Real Founder Lessons
The best startup advice from experienced founders...one real-world lesson at a time.
Consider retention when you have new startup ideas
(at minute 42:28)
Founder Lesson
The notion of retention has always interested me when it comes to new startup ideas. I’m sure there are lots of complicated definitions for that term, but to me it simply means your customers’ propensity to continue to use you app in an ongoing cadence that’s appropriate for your type of business.
One of the topics . . .
Posted in: psychological frictiontractionprocessmvpsolving a problemproduct market fitsuper fansjason calacanisthis week in startupspodcastbusiness model validationproductallengagementretention
Startups are all about testing assumptions quickly
(at minute 4:18)
Founder Lesson
Recently I was meeting with a first-time founder who has been working on his bootstrapped startup for two years. When I asked about his progress, he said that the first version of their app was just released into the app store.
Without going into specifics, this founding team - like most founding teams - has a very . . .
Posted in: first principleslean startupniche productscounterintuitive thingstractionvalue propositionunique playbookprocessmvpfocussolving a problemproduct market fitmy favoritespodcastmatt goldmanjoelle steinigermichael saccaproductall
Don’t underestimate distribution
(at minute 26:01)
Founder Lesson
I’ve often said that my startup playbook is a simple, two-step process...
Step #1 - Build a 10x better product.
Step #2 - Layer on a strong brand.
The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few . . .
Posted in: tractionunique playbookgrowthmvpfocusvideomarketingjason calacanisthis week in startupspodcastproductallbranddistribution
Passion, Persistency & Purpose
(three lessons in one podcast)
Founder Lesson
Every so often I run across a startup podcast that has a bunch of lessons in it, so it’s difficult to choose just one. That happened with this podcast. Every few minutes I was taking down a new lesson, so I figured the best thing to do was to mention them all.
In this podcast, the co-founder of ModCloth made three . . .
Posted in: hypepotamuscultureunique playbookteamfocusfoundersstanford universitypodcastallpersistencydomain expertisepurpose
Be skeptical of customer feedback in the idea stage
(at minute 12:34)
Founder Lesson
Lately I’ve been been working closely with a group of startup founders in the idea stage. In other words, they know the space they want to focus on, but don’t have the complete business model ready to validate.
During this stage, customer feedback is always tricky. I’ll never argue against talking with potential . . .
Posted in: hypepotamuscustomer discoveryfocus groupsfirst principlestractionvalue propositionnextview venturesjay acunzohustleprocessfocussolving a problemproduct market fitpodcastall
My 50th blog post
Founder Lesson
Last summer I decided that I would try my hand at blogging. A few things had come together in my startup journey, so with this first post I was in business.
Almost a year (and a few hundred readers) later and I’m still really enjoying it. Each writing session allows me to organize my thoughts about an important . . .
Posted in: counterintuitive thingsfirst principlespattern matchingtractionvalue propositionunique playbookhustleprocessfocussolving a problemproduct market fitfounderssuper fansmy favoritesbusiness model validationproductall
Just put up a landing page and get some press
(at minute 14:23)
Founder Lesson
I was recently talking with an ex-NFL player about his new startup. His startup helps amateur athletes measure their performance and compare with others. He gave me the full pitch and then said, “a big advantage I have (as the founder) is that I’ve been to the ‘promised land,’ so it gives me some credibility.” Of course he . . .
Posted in: counterintuitive thingstractionunique playbookhustlegrowthprocessfocusproduct market fitmy favoritespodcastmatt goldmanjoelle steinigermichael saccarocketship.fmbusiness model validationall
