What's your earned secret?
(at minute 8:07)
Talk with a dozen successful founders and you'll hear a few very common themes of general startup advice...
Team. Nothing matters more than great people. The hugely successful Techstars accelerator values team so much that they say that the five things they care about (in order) are "team, team, team, . . .
Think differently about procrastination
(at minute 2:56)
Startups are creative exercises. This is true because the path to creating a tool/brand/mission to solve a problem isn't known. If it were known/correct/big, it would already exist.
If you've ever done much long-form writing, it's like that. The basics of your story are in your head (eg a new college . . .
The first three phases of marketing
(at minute 39:55)
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .
MVP lessons from a burger joint
(listen to the whole thing)
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.
When I started . . .
Posted in: allbootstrappingbusiness model validationcounterintuitive thingscreativitycustomer discoveryengagementexecutionfirst principlesfocusfoundershow i built thislean startuplisten to entire podcastmicromanagementmvpmy favoritespodcastprocessproductproduct market fitpsychological frictionrisksolving a problemsuper fanstractionunique playbookvalue proposition
Startups are mashups
(at minute 0:59)
If you are a regular reader of my blog then you know that I frequently talk about “knowing your space (and adjacent spaces) cold,” so that you can increase your odds of finding a 10x better product. In other words, learn as much as you can from other efforts around the country. This is particularly important in towns (like . . .
The three B's of creativity
(at minute 1:002:56)
I spend most of my time working on startups for consumers. To people new to startups, the differences between startups that sell to consumers and those that sell to businesses might not seem big, but the playbook for validating, launching and growing B2C versus B2B startups is very different.
One (of many) . . .
The pit of despair
(at minute 30:49)
The common belief is that you become a founder the day that you leave your day job to focus full-time on a new startup idea.
I’m beginning to believe that the path is more like this...
Step #1 You start off with a problem that you want to solve.
Step #2 You have a vision of what the future with . . .