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Real Founder Lessons

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The three B's of creativity

(at minute 1:002:56)

Founder Lesson
I spend most of my time working on startups for consumers. To people new to startups, the differences between startups that sell to consumers and those that sell to businesses might not seem big, but the playbook for validating, launching and growing B2C versus B2B startups is very different.

One (of many) . . .

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February 22, 2017

The three parts of organic growth

(at minute 4:05)

Founder Lesson
Anyone who reads my blog knows that I’m a product-first founder. I just looked at the various tags that I use for my blog and 40 of my blog posts (over half) are tagged “product.” I love product.

I focus so much on product because I believe it’s like the foundation of a house. If you make the foundation amazing, . . .

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January 25, 2017

Don’t underestimate distribution

(at minute 26:01)

Founder Lesson
I’ve often said that my startup playbook is a simple, two-step process...

Step #1 - Build a 10x better product.

Step #2 - Layer on a strong brand.

The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few . . .

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August 17, 2016

Creating an early-stage startup brand (when you are bad at brand)

(at minute 6:07)

Founder Lesson
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.

Put as simply as possible, the . . .

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July 12, 2016

Archive

All Categories: all(112) podcast(102) process(87) focus(80) product(70) counterintuitive things(64) product market fit(63) business model validation(60) solving a problem(58) mvp(57) unique playbook(48) traction(43) founders(40) my favorites(36) execution(35) first principles(33) hustle(33) video(32) value proposition(32) this week in startups(30) jason calacanis(28) persistency(24) ycombinator(24) engagement(23) lean startup(20) super fans(19) resiliency(19) psychological friction(16) vision(16) purpose(15) niche products(15) customer discovery(15) growth(13) stanford university(13) vc(12) creativity(11) micromanagement(10) aaron harris(10) marketing(10) raising capital(10) jay acunzo(9) scalability(9) matt goldman(9) financing(9) michael sacca(9) nextview ventures(9) pattern matching(9) pivot(9) competition(8) delusion(8) team(8) rocketship.fm(7) bootstrapping(7) sidenote(7) advisors(6) how i built this(5) retention(5) mixergy(5) joelle steiniger(5) risk(5) wharton business radio(5) brand(4) joelle goldman(4) andrew warner(4) sam altman(4) focus groups(4) hypepotamus(4) timing(4) culture(4) a16z(4) kat manalac(3) 33voices(3) dorm room tycoon(2) eric ries(2) listen to entire podcast(2) recode decode(2) product hunt radio(2) network effect(2) startups for the rest of us(2) distribution(2) masters of scale(2) kara swisher(2) founder's journey(1) fred wilson(1) loose threads(1) tim ferriss(1) twenty minute vc(1) joshua reeves(1) time(1) indie.vc(1) accelerators(1) optimal living daily(1) chris sacca(1) domain expertise(1) home