(at minute 12:37)
One of my first blog posts was called "Paid advertising is the tax you pay for not being remarkable." I got so many "what the hell are you taking about?" comments from this early post that it fueled my desire to continue to blog about counterintuitive/advanced startup concepts.
This notion that . . .
(at minute 8:57)
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.
People responded as she expected, so she decided to go all-in.. . .
Posted in: advisorsallbootstrappingbusiness model validationcounterintuitive thingscustomer discoveryengagementexecutionfirst principlesfocushow i built thislean startupmarketingmicromanagementmvpmy favoritespodcastprocessproductproduct market fittractionunique playbookvalue proposition
(at minute 2:11)
A few days ago I ran across this blog post. It’s the announcement from Shyp that they are cutting headcount and closing expansion markets to focus on profitability. Too many similar outcomes come to mind recently…Sprig, HomeHero, Zirtual, Beepi, Good Eggs & Homejoy. And these are just the ones that immediately come to . . .
Posted in: allbusiness model validationcounterintuitive thingsengagementexecutionfirst principlesfocusfoundersgrowthlean startupmarketingmvpmy favoritespodcastprocessproductproduct market fitretentionsolving a problemsuper fansthis week in startupstractionunique playbookvideo
(at minute 39:55)
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .
Posted in: allbusiness model validationcounterintuitive thingscreativityengagementeric riesfinancingfocusfoundersgrowthjason calacanismarketingmvpnetwork effectpodcastprocessretentionsidenotethis week in startupstractionunique playbookvalue propositionvideo
(at minute 7:10)
Sequoia is one of the top venture firms and Roelof Botha is one of their top investors. As with all members of the PayPal Mafia, I pay particular attention when I hear them speak because that group is so thoughtful about how disruptive companies are created. And Roelof in particular is very thoughtful.
In this . . .
Posted in: allbusiness model validationcounterintuitive thingscustomer discoverydistributionengagementfinancingfocusjason calacanislean startupmarketingmvppodcastprocessproductproduct market fitraising capitalsolving a problemthis week in startupstractionvalue propositionvc
(at minute 4:05)
Anyone who reads my blog knows that I’m a product-first founder. I just looked at the various tags that I use for my blog and 40 of my blog posts (over half) are tagged “product.” I love product.
I focus so much on product because I believe it’s like the foundation of a house. If you make the foundation amazing, . . .
Posted in: allbrandbusiness model validationcounterintuitive thingsengagementfocusgrowthjason calacanismarketingmvpmy favoritespodcastprocessproductproduct market fitsolving a problemsuper fansthis week in startupstractionunique playbookvalue propositionvideo
(at minute 26:01)
I’ve often said that my startup playbook is a simple, two-step process...
Step #1 - Build a 10x better product.
Step #2 - Layer on a strong brand.
The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few . . .