(at minute 7:10)
Sequoia is one of the top venture firms and Roelof Botha is one of their top investors. As with all members of the PayPal Mafia, I pay particular attention when I hear them speak because that group is so thoughtful about how disruptive companies are created. And Roelof in particular is very thoughtful.
In this podcast Roelof is . . .
Posted in: engagementdistributioncustomer discoverylean startupcounterintuitive thingstractionvalue propositionfinancingprocessmvpraising capitalvcfocussolving a problemproduct market fitmarketingjason calacanisthis week in startupspodcastbusiness model validationproductall
(at minute 4:05)
Anyone who reads my blog knows that I’m a product-first founder. I just looked at the various tags that I use for my blog and 40 of my blog posts (over half) are tagged “product.” I love product.
I focus so much on product because I believe it’s like the foundation of a house. If you make the foundation amazing, then everything . . .
Posted in: engagementbrandcounterintuitive thingstractionvalue propositionunique playbookgrowthprocessmvpfocussolving a problemproduct market fitvideosuper fansmarketingjason calacanisthis week in startupsmy favoritespodcastbusiness model validationproductall
(at minute 26:01)
I’ve often said that my startup playbook is a simple, two-step process...
Step #1 - Build a 10x better product.
Step #2 - Layer on a strong brand.
The reason that I believe in this simple formula is that the dynamics that effect startup success have changed drastically over just the past few years. Today it’s so . . .
(at minute 27:38)
Marketing has always baffled me. This is the main reason why I rely so much on product & brand - I want new customer awareness and conversion to be as easy as possible, so I have to rely less on traditional marketing after launch.
Because marketing has always been a nagging worry of mine, I’m always trying to learn all that . . .
(at minute 5:39)
Common Founder Issue
I often hear founders discuss whether or not a certain business is “VC fundable” or “should we raise $250k or $1M?” What I’ve learned is that businesses and management teams are going to do what they do and financing strategy follows the operational results that happen as they execute their plans.
In other words, I’d . . .
(at minute 43:12)
Common Founder Issue
I often hear founders launch the the first version of their product and then complain that they have a "marketing problem" when initial customers aren't signing-up as quickly as expected. When this happens, I typically think this isn't a marketing issue...it's about the product.
At this point . . .