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Real Founder Lessons

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You can't skip steps

(at minute 4:19)

Founder Lesson
I was recently talking with a founder. Last year he and I were spending a bunch of time together as he manually tested his theory of human behavior. At the time he had a full-time job and the manual test that I helped him execute had some holes, so I don't believe that he validated an intense enough consumer use case in . . .

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July 17, 2018

Founders need a theory of human behavior

(at minute 13:03)

Founder Lesson
A trusted startup friend came to me the other day with a new idea...

He just bought a house, so he's thinking a lot about paying contractors for large projects and doing smaller projects himself. There are lots of videos on YouTube about small home projects (eg cutting down vines on the side of your home), but . . .

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May 01, 2018

Creativity loves constraint

(at minute 19:11)

Founder Lesson
I don't know where I first heard this notion, but on a monthly basis I think about the counterintuitive concept that creativity loves constraint.

On a personal level I'm a moderate procrastinator for most things. Over the years I've found that forcing myself to get 50% of the work done in a tight . . .

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March 20, 2018

Make customer value prop one simple thing

(at minute 22:51)

Founder Lesson
Over the past week I've had two meetings with founders where I gave the same advice...

You need to identify and pin point the one magical thing that your startup will do for consumers.

This is common advice given to founders, but why?

A few thoughts...

1) Doing one thing great is . . .

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December 05, 2017

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

. . .

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November 06, 2017

Focus on the what not the how

(at minute 5:58)

Founder Lesson
If you spend any amount of time around startups, you won't hear many phrases more than "product-market fit." It's used so much for good reason...until some percent of your users love what you are doing, nothing else matters. Sidenote: the definition of "love" can be found here.

Whenever . . .

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August 23, 2017

Savor the surprise

(at minute 31:15)

Founder Lesson
I'm working closely with two startups right now that are somewhere between launching an MVP product and getting their first few hundred customers. Both founders are trying to determine if they have product-market fit, but not quite enough customers have used the product. Over the next six months both will be able to do . . .

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August 09, 2017

Archive

All Categories: all(109) podcast(100) process(84) focus(77) product(67) counterintuitive things(61) product market fit(61) business model validation(57) solving a problem(55) mvp(54) unique playbook(45) traction(41) founders(40) my favorites(33) hustle(32) execution(32) video(31) this week in startups(30) first principles(30) value proposition(30) jason calacanis(28) persistency(24) ycombinator(24) engagement(22) resiliency(19) lean startup(18) super fans(17) psychological friction(16) vision(15) purpose(14) niche products(13) customer discovery(13) vc(12) stanford university(12) growth(12) micromanagement(10) aaron harris(10) raising capital(10) creativity(10) marketing(10) matt goldman(9) michael sacca(9) scalability(9) nextview ventures(9) financing(9) jay acunzo(9) pivot(9) team(8) pattern matching(8) competition(8) delusion(7) rocketship.fm(7) bootstrapping(7) advisors(6) how i built this(5) risk(5) mixergy(5) wharton business radio(5) joelle steiniger(5) retention(5) sidenote(5) focus groups(4) timing(4) joelle goldman(4) sam altman(4) brand(4) culture(4) hypepotamus(4) andrew warner(4) a16z(3) 33voices(3) kat manalac(3) product hunt radio(2) distribution(2) kara swisher(2) recode decode(2) listen to entire podcast(2) network effect(2) startups for the rest of us(2) eric ries(2) dorm room tycoon(2) masters of scale(2) founder's journey(1) indie.vc(1) chris sacca(1) accelerators(1) fred wilson(1) optimal living daily(1) time(1) tim ferriss(1) twenty minute vc(1) domain expertise(1) joshua reeves(1) home