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Real Founder Lessons

Make customer value prop one simple thing

(at minute 22:51)

Founder Lesson
Over the past week I've had two meetings with founders where I gave the same advice...

You need to identify and pin point the one magical thing that your startup will do for consumers.

This is common advice given to founders, but why?

A few thoughts...

1) Doing one thing great is better than doing a dozen things good. One . . .

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December 05, 2017

Every startup is a series of pivots

(at minute 0:33)

Founder Lesson
Last week I was having dinner with a founder who had a very good exit for his startup. Halfway through dinner he begins to reminisce about the journey. It is well-known that this startup had four distinct (large) pivots, but his narrative didn't describe it that way. Because he was the person on the front lines of this . . .

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November 21, 2017

Focus your time on the right investors

(at minute 6:42)

Founder Lesson
I remember the first time that someone experienced told me some version of this advice...

  • "Don't waste your time with that investor...they don't invest in your type of startup."

  • "Don't waste your time with that investor...they aren't that active."

  • "Don't waste your time with that . . .

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November 15, 2017

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

That means the idea . . .

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November 06, 2017

The value of accelerators

(at minute 36:07)

Founder Lesson
There's a bunch of startup stuff happening in downtown Atlanta this week, so I've been thinking a lot lately about programs that support startups.

The startup programs that have emerged over the past five years fascinate me. I'm old enough to remember the first startup hubs that emerged across the country in the . . .

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October 11, 2017

The job of the founder/CEO is to say "no"

(at minute 4:19)

Founder Lesson
I'm a huge fan of hack tests. For example, let's say you believe that gardeners will buy more gardening equipment if you create a content-focused startup where the content's goal is to drive e-commerce. Instead of spending months building a site/app, setup a MailChimp account today and start sending emails tomorrow . . .

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October 05, 2017

Why founders don't heed good advice

(at minute 00:49)

Founder Lesson
I don't have all the answers. No one does.

Your best advisor doesn't have all the answers. The best VC on Sand Hill Road doesn't have all the answers. The best founder doesn't have all the answers. That's why startups are so tricky...every straight-forward problem has been solved. So what's left (by . . .

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August 30, 2017

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