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Real Founder Lessons

Make customer value prop one simple thing

(at minute 22:51)

Founder Lesson
Over the past week I've had two meetings with founders where I gave the same advice...

You need to identify and pin point the one magical thing that your startup will do for consumers.

This is common advice given to founders, but why?

A few thoughts...

1) Doing one thing great is better than doing a dozen things good. One . . .

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December 05, 2017

Every startup is a series of pivots

(at minute 0:33)

Founder Lesson
Last week I was having dinner with a founder who had a very good exit for his startup. Halfway through dinner he begins to reminisce about the journey. It is well-known that this startup had four distinct (large) pivots, but his narrative didn't describe it that way. Because he was the person on the front lines of this . . .

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November 21, 2017

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

That means the idea . . .

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November 06, 2017

Don't grow until you have product-market fit

(at minute 2:11)

Founder Lesson
A few days ago I ran across this blog post. It’s the announcement from Shyp that they are cutting headcount and closing expansion markets to focus on profitability. Too many similar outcomes come to mind recently…Sprig, HomeHero, Zirtual, Beepi, Good Eggs & Homejoy. And these are just the ones that immediately come to mind. . . .

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July 25, 2017

MVP lessons from a burger joint

(at minute 1:14)

Founder Lesson
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.

When I started listening to . . .

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June 27, 2017

The 8-step startup product process

(at minute 31:25)

Founder Lesson
Creating a new product can be a frustrating & expensive process for founders. Few founders know the right steps, are able to find good resources, can effectively manage those resources (especially for first-time founders) and - even after nailing all of those - the entire process can be very expensive.

This podcast caught . . .

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June 06, 2017

Startups are always messy

(at minute 4:56)

Founder Lesson
I’ve wrestled with a topic behind the scenes in writing my blog over the past two years…should I speak about startups topics cleanly (but less exact) or be as exact as possible (and risk watering-down the message)?

In writing about startups it has struck me that most “educators” or "advisors" on topics speak in broad . . .

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May 09, 2017

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