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Real Founder Lessons

The first three phases of marketing

(at minute 39:55)

Founder Lesson
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .

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July 11, 2017

Even startups that rely on a network effect can be validated early

(at minute 1:04:56)

Founder Lesson
I was meeting with a very successful local founder this week and he was describing his current strategy - after years of honing it - of finding a group of initial "happy customers" for a new product. Like this founder, over the past year it seems like I'm constantly telling founders...

"Distill the main . . .

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February 03, 2016

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