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Real Founder Lessons

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

That means the idea . . .

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November 06, 2017

You aren't the exception

(at minute 19:31)

Founder Lesson
About a year ago I was talking with a founder going through Techstars and he told me something that really stuck with me...

Our behavior towards our startup totally changed when it occurred to us that we are the rule...not the exception.

In other words, this delusional founder (he's delusional because all founders are . . .

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September 19, 2017

MVP lessons from a burger joint

(at minute 1:14)

Founder Lesson
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.

When I started listening to . . .

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June 27, 2017

Pivots can be executed very quickly

(at minute 19:29)

Founder Lesson
Every startup pivots.

If you are founder - particularly if it’s your first startup - this is an incredibly daunting statement. You are smart. You’ve had this problem for a long time. Your initial product solves your problem. Plus you’ve been thinking about and working on this idea for 6/12/18/24 months (or longer).

So how can . . .

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March 08, 2017

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