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Real Founder Lessons

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Don’t pay for customers for years

(at minute 12:37)

Founder Lesson
One of my first blog posts was called "Paid advertising is the tax you pay for not being remarkable." I got so many "what the hell are you taking about?" comments from this early post that it fueled my desire to continue to blog about counterintuitive/advanced startup concepts.

This notion that . . .

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June 26, 2018

Founders need a theory of human behavior

(at minute 13:03)

Founder Lesson
A trusted startup friend came to me the other day with a new idea...

He just bought a house, so he's thinking a lot about paying contractors for large projects and doing smaller projects himself. There are lots of videos on YouTube about small home projects (eg cutting down vines on the side of your home), but . . .

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May 01, 2018

Permission to say "it's not working"

(at minute 0:22)

Founder Lesson
I've been a casual advisor to a well-known B2C brand/founder in Atlanta for a few years now. When I met him in 2014 I was super impressed by his love of the problem and his ability to walk through walls. And I wasn't the only one...he's been able to raise capital from some great investors across the country.

. . .

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March 06, 2018

Product-market fit isn’t rational

(at minute 15:43)

Founder Lesson
There isn't a topic that interests me more than product-market fit. In the 2007 - 2010 timeframe I went from a lifestyle business (where I could fool myself that it was high-growth) to a high-growth startup (where you didn't have to wonder if it had product-market fit) and that transition completely changed the way . . .

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February 21, 2018

Every startup is a series of pivots

(at minute 0:33)

Founder Lesson
Last week I was having dinner with a founder who had a very good exit for his startup. Halfway through dinner he begins to reminisce about the journey. It is well-known that this startup had four distinct (large) pivots, but his narrative didn't describe it that way. Because he was the person on the front lines of this . . .

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November 21, 2017

Focus your time on the right investors

(at minute 6:42)

Founder Lesson
I remember the first time that someone experienced told me some version of this advice...

  • "Don't waste your time with that investor...they don't invest in your type of startup."

  • "Don't waste your time with that investor...they aren't that active."

  • "Don't . . .

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November 15, 2017

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

. . .

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November 06, 2017

Archive

All Categories: all(109) podcast(100) process(84) focus(77) product(67) counterintuitive things(61) product market fit(61) business model validation(57) solving a problem(55) mvp(54) unique playbook(45) traction(41) founders(40) my favorites(33) hustle(32) execution(32) video(31) this week in startups(30) first principles(30) value proposition(30) jason calacanis(28) persistency(24) ycombinator(24) engagement(22) resiliency(19) lean startup(18) super fans(17) psychological friction(16) vision(15) purpose(14) niche products(13) customer discovery(13) vc(12) stanford university(12) growth(12) micromanagement(10) aaron harris(10) raising capital(10) creativity(10) marketing(10) matt goldman(9) michael sacca(9) scalability(9) nextview ventures(9) financing(9) jay acunzo(9) pivot(9) team(8) pattern matching(8) competition(8) delusion(7) rocketship.fm(7) bootstrapping(7) advisors(6) how i built this(5) risk(5) mixergy(5) wharton business radio(5) joelle steiniger(5) retention(5) sidenote(5) focus groups(4) timing(4) joelle goldman(4) sam altman(4) brand(4) culture(4) hypepotamus(4) andrew warner(4) a16z(3) 33voices(3) kat manalac(3) product hunt radio(2) distribution(2) kara swisher(2) recode decode(2) listen to entire podcast(2) network effect(2) startups for the rest of us(2) eric ries(2) dorm room tycoon(2) masters of scale(2) founder's journey(1) indie.vc(1) chris sacca(1) accelerators(1) fred wilson(1) optimal living daily(1) time(1) tim ferriss(1) twenty minute vc(1) domain expertise(1) joshua reeves(1) home