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Real Founder Lessons

Make customer value prop one simple thing

(at minute 22:51)

Founder Lesson
Over the past week I've had two meetings with founders where I gave the same advice...

You need to identify and pin point the one magical thing that your startup will do for consumers.

This is common advice given to founders, but why?

A few thoughts...

1) Doing one thing great is better than doing a dozen things good. One . . .

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December 05, 2017

Everything you always wanted to know about validating B2C startups (but were afraid to ask)

(at minute 8:57)

Founder Lesson
Yesterday I was talking with a first-time founder about the process of validating her B2C startup idea. Before she even decided to pursue her idea she did a survey with a bunch of consumers asking basic questions about the space and their habits.

People responded as she expected, so she decided to go all-in.

That means the idea . . .

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November 06, 2017

Do the simple thing first

(at minute 13:46)

Founder Lesson
Two years ago I was working with my co-founder to help renovate an old building in downtown Atlanta to become a startup hub. We didn't know anything about construction, so there were lots of lessons. Perhaps the biggest lesson was that construction is a process with lots of fits & starts. You decide one day to put a . . .

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September 27, 2017

Focus on the what not the how

(at minute 5:58)

Founder Lesson
If you spend any amount of time around startups, you won't hear many phrases more than "product-market fit." It's used so much for good reason...until some percent of your users love what you are doing, nothing else matters. Sidenote: the definition of "love" can be found here.

Whenever I think about . . .

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August 23, 2017

Savor the surprise

(at minute 31:15)

Founder Lesson
I'm working closely with two startups right now that are somewhere between launching an MVP product and getting their first few hundred customers. Both founders are trying to determine if they have product-market fit, but not quite enough customers have used the product. Over the next six months both will be able to do a . . .

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August 09, 2017

Startups are learning machines

(at minute 9:35)

Founder Lesson
Every founder has super powers and blind spots. The hope is that the results that come from the super powers far outweigh any problems that are caused by the blind spots. Once a company is growing you can hire to offset blind spots, but early on it's really about one side overwhelming the other for the founding team.

One of . . .

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August 01, 2017

Don't grow until you have product-market fit

(at minute 2:11)

Founder Lesson
A few days ago I ran across this blog post. It’s the announcement from Shyp that they are cutting headcount and closing expansion markets to focus on profitability. Too many similar outcomes come to mind recently…Sprig, HomeHero, Zirtual, Beepi, Good Eggs & Homejoy. And these are just the ones that immediately come to mind. . . .

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July 25, 2017

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