Dave%20b%26w%20headshot_large

Real Founder Lessons

Think differently about procrastination

(at minute 2:56)

Founder Lesson
Startups are creative exercises. This is true because the path to creating a tool/brand/mission to solve a problem isn't known. If it were known/correct/big, it would already exist.

If you've ever done much long-form writing, it's like that. The basics of your story are in your head (eg a new college graduate moves . . .

Read More

September 13, 2017

The first three phases of marketing

(at minute 39:55)

Founder Lesson
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .

Read More

July 11, 2017

MVP lessons from a burger joint

(at minute 1:14)

Founder Lesson
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.

When I started listening to . . .

Read More

June 27, 2017

Startups are mashups

(at minute 0:59)

Founder Lesson
If you are a regular reader of my blog then you know that I frequently talk about “knowing your space (and adjacent spaces) cold,” so that you can increase your odds of finding a 10x better product. In other words, learn as much as you can from other efforts around the country. This is particularly important in towns (like mine . . .

Read More

June 21, 2017

The three B's of creativity

(at minute 1:002:56)

Founder Lesson
I spend most of my time working on startups for consumers. To people new to startups, the differences between startups that sell to consumers and those that sell to businesses might not seem big, but the playbook for validating, launching and growing B2C versus B2B startups is very different.

One (of many) differences is the . . .

Read More

February 22, 2017

The pit of despair

(at minute 30:49)

Founder Lesson
The common belief is that you become a founder the day that you leave your day job to focus full-time on a new startup idea.

I’m beginning to believe that the path is more like this...

Step #1 You start off with a problem that you want to solve.

Step #2 You have a vision of what the future with look like.

Step #3 You come up . . .

Read More

December 07, 2016

Creating an early-stage startup brand (when you are bad at brand)

(at minute 6:07)

Founder Lesson
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.

Put as simply as possible, the brand of a . . .

Read More

July 12, 2016

Archive