(at minute 2:56)
Startups are creative exercises. This is true because the path to creating a tool/brand/mission to solve a problem isn't known. If it were known/correct/big, it would already exist.
If you've ever done much long-form writing, it's like that. The basics of your story are in your head (eg a new college graduate moves . . .
(at minute 39:55)
One of the things that has most surprised me about launching Switchyards Downtown Club is the skills that new founders are requesting. My guess before launching was that new founders would want developers first and then designers right after that. Idea-stage founders are certainly looking for those skills, but much to my . . .
Posted in: retentionengagementcreativitynetwork effecteric riescounterintuitive thingstractionvalue propositionunique playbookfinancinggrowthprocessmvpfocusfoundersvideomarketingjason calacanisthis week in startupspodcastbusiness model validationall
(at minute 1:14)
I’m really loving How I Built This, a new podcast from NPR. They say it’s "a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.” The founders tend to be from large businesses that people know and the podcasts dive into their origin stories.
When I started listening to . . .
Posted in: bootstrappinghow i built thisexecutionengagementcustomer discoveryfirst principlescreativitylean startupmicromanagementpsychological frictioncounterintuitive thingstractionvalue propositionunique playbookriskprocessmvpfocussolving a problemproduct market fitfounderssuper fansmy favoritespodcastbusiness model validationproductall
(at minute 0:59)
If you are a regular reader of my blog then you know that I frequently talk about “knowing your space (and adjacent spaces) cold,” so that you can increase your odds of finding a 10x better product. In other words, learn as much as you can from other efforts around the country. This is particularly important in towns (like mine . . .
(at minute 1:002:56)
I spend most of my time working on startups for consumers. To people new to startups, the differences between startups that sell to consumers and those that sell to businesses might not seem big, but the playbook for validating, launching and growing B2C versus B2B startups is very different.
One (of many) differences is the . . .
(at minute 30:49)
The common belief is that you become a founder the day that you leave your day job to focus full-time on a new startup idea.
I’m beginning to believe that the path is more like this...
Step #1 You start off with a problem that you want to solve.
Step #2 You have a vision of what the future with look like.
Step #3 You come up . . .
Posted in: executionengagementpersistencycreativitypsychological frictioncounterintuitive thingstractionresiliencyhustleprocessmixergymvpfocusproduct market fitfounderspodcastbusiness model validationproductall
(at minute 6:07)
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.
Put as simply as possible, the brand of a . . .