Creating an early-stage startup brand (when you are bad at brand)
(at minute 6:07)
Over the years I’ve developed a very specific playbook for my own startup ideas. Determine what is most likely to be a 10x better product in a space. Once that’s been tested, layer a very strong brand on top of that product. There are many playbooks to be successful…this is mine.
Put as simply as possible, the . . .
New products need a clear vision
(at minute 21:50)
How would you like to be a startup competing with Apple? I love competing with big/slow/dumb companies, but Apple isn’t one that I’d want as a competitor.
The founder in this podcast didn’t feel that way. He founded Pebble…a watch that made crowdfunding history in 2012 when it raised $10 million and broke that . . .
Learn as much as you can before you write a line of code
(at minute 33:42)
I graduated college in 1994. Netscape went public a year later, kicking-off the beginning of the consumer internet. Most of the technology innovation over the following decade was about infrastructure - making sure most people had broadband to their homes, developing phones with real computing power & growing wireless . . .
Any startup culture can win but it has to be authentic
(at minute 23:44)
Startup culture. Of all the startup terms that get thrown around and discussed, the concept of “culture” is one that seems to be the least understood.
First off…I’m no expert on this topic. As a matter of fact, I’ve probably not thought about this topic much more than the average founder. But I did start a startup . . .
Best to market will always beat first to market
(at minute 31:28)
Startups have lots of worries on a daily basis. Big worries that immediately to mind are (a) running out of money, (b) building the correct product and (c) hiring the right people. Another big, macro worry is how to think about competition, particularly how much to worry about getting your product launched before anyone . . .
At the very beginning focus on a niche, passionate group of potential customers
(at minute 25:04)
Founders who focus on their own passion projects are often told that their ideas are too niche & small. While this is sometimes the case, it’s important to remember...
Lots more people are coming online and spending more money online, so all online markets are growing over time.
Many successful . . .